Parents.com

From 2001 to 2004, I was editor-in-chief of Parents.com. I executed the online strategy and directed operations for this content-rich site with an extremely active community and a targeted weekly email newsletter program. I managed a team of four full-time staffers plus contract writers and designers.  I also oversaw a complete relaunch and  design update and launched a parent-to-parent online community that saw 1,000 percent growth year over year in active users. During my tenure, Parents.com saw a 400 percent increase in monthly unique visitors, a 69 percent increase in magazine subscriptions sold, and a 48 percent increase in advertising revenue booked.

Here are a few screen shots that capture Parents.com as it looked during my time there. See the current site here.

Home page
Parents1

Targeted Week-by-Week Newsletter: Your Baby's First Year -- I wrote 52 weekly installments of this newsletter, plus 40 installments of a weekly pregnancy newsletter. Users signed up by giving their baby's birth or due date, then received an email blast filled with relevant info and links to Parents.com.

Parents3  

my work

  • FamilyFun Magazine
    I am a senior editor at this fabulously useful and entertaining magazine (2.1 million paid subscribers) aimed at parents of children ages 3 to 12.
  • FamilyFun.com
    My work appears regularly on this site, which draws over 2.5 million unique visitors per month.
  • Parents.com
    I was editor-in-chief of this website from 2001 to 2004. During my tenure, traffic increased 400 percent.
  • Parents Magazine
    From 2003 to 2005, I was senior editor, then features editor, of this magazine (2.2 million paid subscribers), targeted at parents of kids from birth to 12.
  • The Wall Street Journal
    From 1995 to 2001, I was a regular contributor to the nation's top-circulation newspaper, covering arts and technnology. My clips are available only to paid subscribers of the website. Printed copies available upon request.